BOOSTING YOUR PRESENCE ON THE INTERNET
Professionals in all kinds of fields have started to adapt new ways of marketing their services. Lawyers, for instance, are starting to appreciate what their presence online can do to their practice in terms of attracting prospective clients. Internet marketing for attorneys is fast becoming a huge industry because lawyers know that image and brand are important factors in boosting the popularity and credibility of a law firm. Besides, if a law firm already has an existing website, what better way to make it crawl to every household looking for legal solutions but through an astute marketing strategy?
A law firm must utilize the internet to its full advantage by investing in a website. If your law firm doesn’t own a website yet, then you probably have heard by now just how many of your fellow lawyers from other firms are currently enjoying the benefits of having one. Websites are powerful promotional tool and you simply can’t take it for granted if you want to market your services online. A good place to start if you want to build a website for your law firm is a brainstorming session with your colleagues to decide what image you would like your website to portray. Take a look at your closest competitor’s website and study how they fill it with contents. An online marketing agency will help you generate traffic to your website because they will ensure more potential clients are going to visit it.
The content of your website is an essential ingredient to any internet marketing for attorneys. An ideal content will not only contain basic information about your firm’s services but also legal topics that are meticulously dissected so a layperson will not have a hard time grasping the idea. You can also give out basic legal advice about certain skirmishes with the law that you know happen constantly to an individual. To boost the usefulness of your articles, your marketing agency can help you spread the articles throughout the web where links are added at the end where readers are redirected to your website if they want more information about it or would need professional legal advice.
Pictures convey a thousand words and this holds true even when marketing products and services. Images of the firm’s partners in their best and most congenial poses can give clients an idea on who to approach for a certain legal service. Also include images of your building, the interior of your office, the area where your firm is located so potential clients will feel like they can trust you. An image can give off an aura of success and everybody wants to hire someone who they feel can champion their case in the court of law efficiently.
As added internet marketing for attorneys, keeping your clients’ email addresses so you can send newsletters and fresh articles about the new development in the law is a good way of faintly advertising your law firm. In the process, you are making sure that they’ll come to you first when they need legal services in the future. Enlist the services of article directories where you can post links to your website. To fully maximize the internet, don’t stop researching about what more you can do so you can increase the image and visibility of your firm online.
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Article from articlesbase.com
DISCOVER UNDERUSED SOCIAL MEDIA MARKETING IDEAS TO PROMOTE YOUR LAW FIRM
Lawyers often don’t use all of the advertising available to them, and social media marketing is underused as a tool. It can be a great way to connect you to the public and give you better traffic to your websites when you use them.
They give you the ability to increase your search engine rankings, which in turn gives you more traffic to your website. This is a very affordable way to connect your firm to potential clients and provide an information service at the same time when you make sure that you have content on the videos and sites that are good for people to use.
Videos can enhance articles and other written content on blogs, or replace them entirely while allowing people to feel like they know you. YouTube is one of the most popular video sites with videos 10 minutes or less, and they can be used to discuss legal topics that can help you become known as an online expert.
Videos can be added to blogs as well. You can have your blog written by you, or you can pay someone to keep it updated with valid content. With blogs, it is important not to be a commercial since the better the information you offer, the more people will return to it and consider you for other legal needs.
Another underestimated aspect to media marketing is using podcasts. These allow you to create videos that can be downloaded onto mobile devices so people can watch them anywhere. By linking back to your blog, you can advertise yourself and give information that people will want to see, which can turn them into clients in the future. It can explain the ways you reach potential clients.
Many people forget that Myspace and Facebook can also provide a untapped source of marketing. Now they are used for more then social networking, and can be an effective tool. A general information page sponsored by you, especially on Facebook, will be more effective then a fan page for your firm. It can add value to your marketing, and point them to other links and video.
You can also point your business card to the sites you are using, so people can get more information and see your knowledge in action. This type of social media marketing can be very effective and put a face to your law firm and help you expand your clientele.